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TOPIC: Guvera

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Guvera
2 years, 2 months ago #65

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www.guvera.com

It looks a bit like Spotify, except only with adverts they think you'll like. It's not live in the UK yet, but here's a statement of some sort from someone involved:

When prosecution is the only option, its only a matter of time before people make their own changes.
OUR MISSION: MAKE MUSIC FREE FOR THE PEOPLE, PROSECUTE NO-ONE, PAY THE ARTISTS FULL PRICE, SHARE THE LOVE.
ABOUT GUVERA

Guvera has spent several years negotiating rights all around the world and designing this new system to make music free by having advertisers pay for our downloads.

As an added bonus we have removed the very concept of "Disruptive Advertising" and replaced it with "Engagement Advertising".
What that means to you and me is we have removed the white noise of irrelevant crap being thrown at us - and now we only see brands that are actually speaking to us, as opposed to everyone seeing everything.

You'll see when you experience Guvera - You select the brand that will pay for each piece of music you search for, then you visit their channel and discover a whole bunch of other music that may be interesting... then you channel hop, this is how you discover new music, all the while not being interrupted by ads you cant click past and now, you simply enjoy the music.

Best yet, those artists that create all these goodies we download will be paid in full for the inspiration they make for all of us.

And if thats not cool enough, film & TV isn't too far behind.


I like the idea personally, I think its a better way of finding new music than Spotify, although it does seem quite similat to LastFM. And no doubt record labels won't find it profitable enough and end up pulling out (as Warner are doing with Spotify).

www.guveralimited.com also gives more information
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